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Weight loss, PCOS/PMOS & postpartum coaching — built for Indian women.

We teach you how to enjoy your health — one meal, one habit, one intentional action at a time.
Welcome to ALTER.

Does any of these sound familiar?

“I am so tired of trying to lose weight over and over again.”

You've done the restriction. You've seen the bounce back. You're not looking for another plan to suffer through. You're looking for something that actually lasts.

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"I wish I had more energy to workout, to cook good food, to do more things. I am always tired."

Needing 4 coffees just to get through the day shouldn't be a personality trait. If you are too tired to do anything, your ordering in & cravings will always win

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"I think about food all the time. But when it comes to cooking, I'm confused about what to cook."

Reels, recipes, abstract diet advice on the internet about what to eat, when to eat and how much makes it so difficult to know what's right for you and your body.

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"I can feel that my body is changing. My gut and my periods don't feel like how they used to before."

Acidity, bloating, constipation have become so common now, but they're definitely not normal. You deserve a healthy body, a calm gut and a healthy monthly cucle.

There's more information out there than ever before. So why does nothing seem to work for you?

Because most plans weren't made for your body, for your life, with the food that you understand how to eat. Most plans force a lifestlye on you, instead of understanding who you are and how best to support you. If you don't love the plan, if it doesn't feel "doable" even on a hard day, then that plan is not a long-term solution. It's a bandaid.

healthy food for women who have to lose weight, fix their hormones and their gut

WHY ALTER EXISTS

Because you deserve better.

From years of working on our own bodies and coaching thousands of women, we have understood one thing: you will only stick taking care of yourself if you enjoy it. If something feels good, if it feels doable on a day to day, then it becomes a part of your life. At ALTER, every program is built around you. We never start with the diet, we start with the woman. 

Pujah K Shah — Founder, ALTERbyPujah / Head of Coaching

Why ALTER exists?

2000+

Members Globally

6+

Years In Practice

2

Expert Coaches

ALTER exists because every body is different. Your body is specific, your life is specific and we want to help you find fitness and health within your lifestyle. We build a holistically rounded nutrition plan, workout routine, and a 360 lifestlye program that teaches you about your daily foods, what your body needs and how to understand it. 

Find the support that fits where you are right now

ALTER Core

Signature PROGRAM

ALTER Core 

The most popular way to work with ALTER. Deep, personalised coaching to transform your health from the inside out.

ALTER Plus

DEEP SUPPORT PROGRAM

ALTER Plus

Looking for something that gives you the space to work on something deeper? More support & accountability for your journey.

ALTER Lite

SELF-PACED PROGRAM

ALTER Lite

An expert program built for you, in your life. With your choice of food and movement. Follow at your own pace and comfort.

She was where you are. Here's where she is now.

★★★★★

"I'd tried everything. Keto, intermittent fasting, cutting carbs — I'd done all of it. ALTER was the first time someone actually looked at why nothing was sticking. Six months later I've lost weight, but what I didn't expect was that I've actually learned how to take care of myself.

Deepali R, 34 years 

ALTER Core

★★★★★

"Every dietician I went to so far made me quit dairy and gluten because of my acne but even that didn't fix it. Pujah was the first person who looked at what was happening in my lifestly and built a whole new life for me from that. The team supported my through it & I can finally say I like how I look in the mirror.

Meera V, 26 years

ALTER Plus

★★★★★

"I work long hours and need to travel all the time and that's just my life... Every plan I'd tried fell apart the moment my schedule changed . Pujah & the team built around my chaos instead of asking me to "not travel" and that was a huge shift in my mindset too. For the first time I've stayed consistent — through deadlines, through travel, through everything. Can't say I'm 100% but I am definitely in a better place.

Sneha K, 31 years

ALTER Core

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This is where everything changes.

Not because you finally found the willpower. Because you finally found a way that works — for your body, your food, your life. ALTER is that place. And we're ready when you are.

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